Projects
Brand Guidelines
Botanika Brazil
2025
Creative Director
Overview
Directed the sensory experience for Vailu's holiday drop, captivating 1M+ senses globally. Developed tactile visual identity, color palettes, and ASMR content strategy that generated 2B+ cravings.
Key Results
2B+ impressions across platforms
45% increase in user cravings YoY
Featured in Best Visuals 2035
Brand Guidelines
Zucon Atelier
2026
Content Director & Stylist
Overview
Directed a lo-fi content series featuring disruptive fashion rebels, focusing on hyper-niche aesthetics and youth culture. Managed casting and set design from moodboard to final edit.
Key Results
1M+ total views across YouTube & Instagram
89% positive sentiment
Nomination for Best Short Form Style
Canada Event Network
Brand Guidelines
2026
Creative Director
Overview
Created the complete brand universe for an airy skincare line, from naming to unboxing. Developed a gravity-defying visual language that communicates a "heavenly" ritual of modern gloss.
Key Results
Sold out first product run in 3 weeks
Featured in Valiu Future magazine
50K Instagram followers in first month
Social Media Campaign
Fresh Solo Pasta
2025
Content Director & Stylist
Overview
Directed a lo-fi content series featuring disruptive fashion rebels, focusing on hyper-niche aesthetics and youth culture. Managed casting and set design from moodboard to final edit.
Key Results
1M+ total views across YouTube & Instagram
89% positive sentiment
Nomination for Best Short Form Style
Carioca Tour
Social Media Ads
2025
Creative Director
Overview
Created the complete brand universe for an airy skincare line, from naming to unboxing. Developed a gravity-defying visual language that communicates a "heavenly" ritual of modern gloss.
Key Results
Sold out first product run in 3 weeks
Featured in Valiu Future magazine
50K Instagram followers in first month